Gaining a competitive advantage is a result of a combination of planning and actions based on your business’ market. They include defining your brand, knowing your competition, identifying your customer preferences, and understanding your personal preferences. However, knowing isn’t enough. You must go one step further, and write your strategy for gaining the advantage and how you plan to remain unique. Recording your thoughts and ideas now will help you plan for the future, including visiting your local resource partner for more personalized assistance.

Here are some starting points to think over:

Leonard W. Stitz, P.C.

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